Client Intake

Tell us about your business, audience, and offer. The more detail you share, the sharper your page will be.

Step 1 of 12 — You & Your Business

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Step 1 of 12

You & Your Business

The basics so we know who we're building for.

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The more specific, the better copy we generate.
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Step 2 of 12

Your Offer

Every deliverable, outcome, and mechanism. Be exhaustive.

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The more specific, the better copy we generate.
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Step 3 of 12

Your Dream Customer

Describe them so clearly we could pick them out of a crowd.

Age range, life stage, occupation, income if relevant.

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Step 4 of 12

Emotional Drivers

The real psychology behind why they buy. This is what separates generic copy from copy that makes people cry.

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Step 5 of 12

The Problem You Solve

Three levels of problem (StoryBrand framework) + the stakes.

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Step 6 of 12

Proof & Credibility

Word-for-word testimonials and hard numbers. Don't paraphrase.

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Step 7 of 12

Competitive Positioning

Where you stand in the market and what makes you the obvious choice.

Competitor 1
Competitor 2
Competitor 3
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Step 8 of 12

Your Unique Method

Your proprietary process — the steps that deliver the outcome.

Phase 1
Phase 2
Phase 3
Phase 4 (optional)
Step 9 of 12

Brand Voice & Personality

The energy, tone, and character that comes through in every word.

Step 10 of 12

Visual Identity

The look, feel, and aesthetic direction of your brand.

Step 11 of 12

The 5-Second Copy Test

If a stranger landed on your page right now, what would make them stay? Answer these to give your copy its best shot.

Step 12 of 12

Assets & Technical

Platform, files, deadlines, and anything we must know before building.

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